WordPress has become the go-to content management system (CMS) for many businesses and individuals looking to create a robust and dynamic online presence. As a result, custom WordPress sites are increasingly in demand. If you’re considering a custom WordPress site for your business or personal brand, it’s essential to understand the costs involved. In this article, we’ll explore the various factors that contribute to the pricing of custom WordPress sites in 2023, based on information provided by BMG MEDIA.

Breakdown of Custom WordPress Site Costs

  1. Domain and Hosting

One of the first expenses you’ll need to consider is the cost of your domain and hosting. A domain name typically costs between $10 and $15 per year, while hosting plans can range from $50 per month or more, depending on the hosting provider and the level of service you require. Don’t worry, we handle hosting for you so you don’t have to worry about it!

  1. Theme Development and Customization

Custom WordPress sites often require a unique theme tailored to your specific needs. BMG MEDIA offers custom theme development, with prices starting at $6,000 for a basic theme. More complex designs and additional features can increase the cost significantly, with prices reaching $10,000-$50,000 or more.

  1. Plugins and Extensions

Plugins and extensions add functionality to your custom WordPress site, and their costs can vary widely. Some plugins are available for free, while premium plugins can range from $50 to $200 or more. Depending on your requirements, you might also need to budget for a custom plugin to achieve the desired functionality. Custom plugins start at $500 and based on complexity will increase in price.

  1. E-commerce Integration

If you’re looking to sell products or services through your custom WordPress site, you’ll need to factor in e-commerce integration costs. BMG MEDIA offers e-commerce integration services, with prices starting at $10,000 for basic e-commerce functionality. More advanced features, such as custom product catalogs and payment gateways, can increase the cost.

  1. Content Development

A custom WordPress site is only as effective as the content it features. High-quality content is essential for engaging your audience and improving your search engine rankings. BMG MEDIA provides content development services, with prices starting at $150 per page for basic text content. This cost can increase depending on the complexity of the content, the number of pages required, and whether multimedia elements such as images and videos are involved.


The cost of a custom WordPress site in 2023 depends on several factors, including theme development, plugins and extensions, e-commerce integration, content development, and SEO. As a general guideline, a basic custom WordPress site from BMG MEDIA can start at around $5,000, while more advanced sites with additional features and services can cost $20,000 or more. It’s crucial to discuss your specific needs and budget with BMG MEDIA to ensure that you receive a custom WordPress site that meets your expectations and drives results for your business or personal brand.