Wabeek Country Club in Bloomfield Hills, MI was recently purchased by a group of investors with the goal to re-invent the historic club. Wabeek contracted BMG Media to help re-brand, re-design and re-launch the iconic club in 2019. In addition, BMG helped build the design processes and technology within the club for their members.
We were tasked with thinking outside the box, and not designing towards the classic Golf Course mentality. With a new fresh & modern look, Wabeek Country Club has positioned itself to disrupt the industry and become one of the premier clubs in Michigan. BMG Media spearheaded the new logo, brand guidelines, website, interior design and total brand overhaul. We continue to design graphic elements for all their events & promotions.
