CUSTOM PACKAGING DESIGN

Brand Identity

Custom package design centers around your branding. Your logo and brand invoke feelings from consumers. If you’ve built a strong, trustworthy brand, your packaging can be the differentiating factor between choosing a competitor’s product or your own.

Consumer Appeal

First impressions matter. A simple color change, wording, text spacing or even packaging shape can improve consumer appeal. Custom packaging design helps your product get noticed, allowing it to be a top choice among consumers.

Product Protection

Broken or damaged products lead to poor customer reviews and a lackluster reputation. Our team focuses on following product protection best practices that keep your product in pristine condition even after transport or rough handling.

User Experience

Finally, custom product packaging design must be easy to open. Frustration-free packaging and design concepts are immensely popular because they improve user experience. We add special touches to your packaging that help consumers breathe a sigh of relief when opening your packaging.

How We Create Custom Branding Package

Custom packaging design is more than putting your logo on a box and filling it with Styrofoam to reduce breakage. Our team uses a streamlined process that helps you sell more products, reduce the risk of item breakage and fits in with your brand strategy.

Conduct Market Research

What does your market demand? What are your competitors doing to improve their packaging? What are the industry standards that we should follow? We conduct in-depth market research to develop and design packaging that meets the needs of your customers.
Market research helps us hit on the pain points and design concepts that your consumers expect.

Develop Brand Strategy

Custom box package design must fit into your brand’s overall strategy. If you don’t have one in place, our team will work closely with you to create a brand strategy that empowers your business and gives it every opportunity to be successful.

Logo Design & Typography Selection

The next step in the custom package design process is to work on logo design and typography selection. This step is one of the most important, so we’ll take the time to thoroughly discuss your vision and goals. The logo and typography you choose for your packaging will reinforce your brand image, communicate your values and create visual appeal for your customers.

Revisions and Feedback

Creating the right custom product packaging design takes time. At this stage, we’ll present our designs for your review and make revisions based on your feedback.